We believe that perfume is first and foremost a game: you have to change it, try it on, have fun, mix, layer, have fun, what! SCENARIO: "Obviously, he never tires of this unique point of life in Paris offered by the Eiffel Tower and its 324 meters. Here, closer to the sky, he soaks up the sun before sitting down at the table at Jules Verne, Alain Ducasse's starred restaurant, to taste the most delicious dishes of French gastronomy."

For this reason, with this launch, JUICY COUTURE targets transgressor, adventurous, energetic, hard-working women, mothers, daughters ... All women in the world, true warriors who, after years of struggle have finally begun to see the light . SCENARIO: "He kisses her tenderly on the stairs of the Grand Palais, at the entrance to the Palais de la Découverte, precisely where they first met 5 years ago. This Parisian dandy loves more than anything this place of scientific experiments where he came as a child and which makes him nostalgic. It has become the most romantic place to celebrate their love." The result is a line of eight fragrances combining the excellence of French know-how in high-end perfumery. This singular attention to beauty is handed down from generation to generation within Grupo Boticário, a Brazilian family business and undisputed leader of the beauty care in the country. Today, the brand has a network of more than 4,000 stores in Brazil, Portugal, Mexico, Colombia, the United States, and in France, the very embodiment of elegance, of the nobility of materials, and perfumery, that Grupo Boticário wanted to create its new brand, O.U.I.. It makes sense.

HOW DO YOU FEEL? Shrouded in a halo of bright light and mingled softness. It is the velvety effect of freesia petals dressed in a cloud of ylang-ylang like a light tulle that flies in the wind. PLAYGROUND: The Place de l'Hotel de Ville, next to the old-fashioned merry-go-round where the children laugh.

Launched in 2018, a very significant year for the history of women, their rights and equality, OUI invites us to shout 'YES , two letters that make up a word with great force. Yes, yes and a thousand times yes! We should never tire of affirming our femininity, of pursuing our dreams and of expressing what we really feel. SCENARIO: “She came in with an air stride, shoes in hand. Long brown vine, hyper-feminine, she has the ease of a star. She looks for him: He is there, sitting on the terrace of Café de Flore, a poetry book in his hand and placed on the table, a bouquet of fragrant freesias (her favorites)."PLAYGROUND: The 2nd floor of the Eiffel Tower, the most beautiful view of Paris and the world to dream big. We believe in “transparent” perfumery that respects the environment, skin, health and wallet. We love Clean! HOW DO YOU FEEL? Free and fresh as when you get out of the shower, thanks to the scent of pear, bergamot, sage and ginger that awaken the senses and energize the silhouette. HOW DO YOU FEEL? Transfigured and virilized by the magical intensity of patchouli, cedar and Haitian vetiver shrouded in a lively and intoxicating freshness. The name of the new perfume brand O.U.I., which appeared in Paris at the end of February 2021, can be read in two ways. On the one hand, OUI is French for "yes"; on the other hand, it is an abbreviation: Original, Unique, Individuel. Unique and individual, like a story of love, which is different for each of us. Seven beautiful perfumes, seven Parisian dates.